As a global provider of meetings, events, and hospitality technology, Cvent recognized that accessibility had become a critical factor in customer trust, procurement decisions, and enterprise adoption. As accessibility expectations rose, particularly among regulated industries, Cvent needed a credible, consistent way to validate its progress and clearly communicate accessibility across its platform. The goal was not only to meet procurement requirements, but to make accessibility a visible, measurable part of product quality and customer confidence.
The challenge
Cvent’s accessibility efforts had grown organically alongside its expanding platform, but a combination of rising client demand and shifting regulatory requirements had resulted in varying levels of accessibility maturity across products. Enterprise customers increasingly required formal proof of accessibility during procurement conversations and RFPs, placing pressure on teams to provide clear, trusted documentation. Cvent needed an established accessibility partner to independently validate its platforms and support transparent, standards-aligned communication with customers. Without a consistent validation approach, accessibility conversations risked slowing deals and undermining confidence in product readiness.
The approach
Cvent partnered with Vispero’s Digital Accessibility Services to independently assess key product experiences and document conformance against recognized standards. Vispero conducted targeted audits of priority workflows and produced Voluntary Product Accessibility Templates (VPATs), giving Cvent credible, third-party validation it could confidently share with enterprise customers and procurement teams.
The outcome
Rather than treating VPATs as a one-time procurement requirement, Cvent used them as a catalyst for accessibility maturity, reexamining accessibility issues that needed additional attention, even after the initial audits. Cvent was able to respond more confidently to customer accessibility inquiries, streamline procurement conversations, and create greater internal alignment around accessibility expectations. Accessibility was also embedded into product workflows, redefining the definition of done and establishing accessibility as a core component of product quality rather than a post-release check.
VPATs aren’t just paperwork; they were key milestones for maturing our organization’s accessibility journey.
— Stephen Cutchins, Sr. Manager of Product Management, Cvent
The impact
Cvent’s approach to accessibility achieved more than one-time compliance. Through its partnership with Vispero, accessibility became a consistent, measurable part of Cvent’s digital experiences—supporting sales, reinforcing customer trust, and positioning accessibility as a durable product differentiator rather than a compliance obligation.
