As a global leader in casino gaming and lottery systems, IGT recognized accessibility as more than a compliance requirement, it saw an opportunity to enhance player experience and set a new industry standard. Ahead of the Global Gaming Expo (G2E) in October 2025, IGT collaborated with Vispero to showcase its accessibility-forward approach through IntelligenEVO, positioning inclusive design as a driver of innovation, brand leadership, and long-term growth in casino gaming.
The challenge
The Gaming Market has traditionally prioritized performance, immersion, and entertainment, leaving accessibility overlooked. As expectations for inclusive digital experiences continue to rise, IGT identified a gap, and saw an opportunity to lead. The company sought to demonstrate how accessibility could be integrated into gaming technology in a way that enhances the experience, aligns with modern expectations, and positions the brand ahead of the market.
The solution
IGT teamed up with Vispero, the global leader in blind and low vision accessibility, to amplify its accessibility vision and share a credible message of inclusion with the industry. Together, the teams positioned IntelligenEVO as a platform designed with accessibility in mind—demonstrating how inclusive design can coexist with innovation, performance, and immersive gameplay.
The result
Through its relationship with Vispero, IGT elevated accessibility from a behind-the-scenes consideration to a visible pillar of its brand strategy. IGT reinforced its commitment to inclusive innovation, strengthened its brand perception, and set a new benchmark for accessibility in casino gaming.
The initiative demonstrated that accessibility can drive differentiation, enhancing player experience while positioning IGT as an industry leader shaping the future of gaming.
Learn More About Accessible Innovation
IGT’s approach demonstrates that accessibility can be a catalyst for innovation and a visible marker of leadership in casino gaming. By embedding inclusive design into its platform strategy and communicating it clearly to the industry, IGT reinforced its leadership position, and created momentum toward gaming experiences that work for more players, everywhere.
