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Practical Steps to Deter and Win Web Accessibility Lawsuits

Web accessibility lawsuits have become a reality of running an e-commerce site on the web.

The average case costs between $20,000 – $50,000. Plus there’s opportunity cost; responding to the case interrupts your business’s roadmap.

This webinar looks at web accessibility from the perspective of an e-commerce retailer.

Attendees gain a clear sequence of steps to deter and “beat” accessibility lawsuits.

This webinar answers the most important questions e-commerce sites have about web accessibility lawsuits:

Why are some e-commerce retailers targeted more than others?
How do these cases start? What claims do they generally make?
What to do if our business receives a complaint? What should we ask for in return e.g. remediation timelines?

Web accessibility lawsuits are unpredictable. Learn the steps to reduce the likelihood and cost of one.

This October, let’s start this journey, one step at a time. It’s a gradual process, addressing a set of issues each cycle or a pace which suits your organization.

With TPGi’s clear, well-defined plan for e-commerce retailers, in ONE YEAR, you can have an accessible e-commerce site that is delivering a high-quality user experience for all. TPGi provides leadership, tools, and resources for each step.

But don’t focus on TPGi. (Ok Please Do!) Focus on the vision and the practical steps in the plan and take them back to your team.

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This on-demand webinar, hosted by TPGi, walks e-commerce and web-based businesses through a clear, step-by-step plan to minimize the risk of accessibility-related lawsuits. Presenter Aaron Farber explains why many lawsuits arise — often driven by automated scans or “overlay” widgets — and outlines how to conduct real audits, remediate common issues (alt text, keyboard navigation, ARIA markup, accessible links/forms), maintain compliance, and respond if a demand letter lands. Great for business owners, dev teams, and legal/ops stakeholders seeking to balance inclusion and risk.