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Shifting Further Left: Integrating Accessibility into the Earliest Stages of Development

When it comes to accessibility and inclusive design, “shifting left” means incorporating accessibility considerations early in the development process rather than addressing them later. This approach ensures that accessibility is integrated from the very beginning of a project, rather than being treated as an afterthought.

While the responsibility for accessibility often begins with developers and QA testers and extends to designers and UI/UX specialists, we can take it a step further by engaging Product Owners, Product Managers, and Business Analysts. By doing so, we can embed accessibility considerations into the planning and conceptual stages of the software development lifecycle.

Join us for this session, where we will explore practical strategies for integrating accessibility into the very inception of your product.

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In this on-demand webinar, TPGi (presented by UX consultant David Swallow) explains how to embed accessibility into the earliest stages of product development — from initial planning and design through development, testing, and launch. By “shifting further left,” you catch accessibility issues before they’re baked into code or UI, saving time and cost while building inclusive, usable products from day one. The session offers concrete strategies — accessible design specs, keyboard and screen-reader considerations, accessible color palettes, alt text, and inclusion of people with disabilities in early testing — to prevent barriers before they arise.